7 min read | 28 July, 2021 By Breathe New Zealand
Workplace culture is about so much more than behaviour and getting work done. It’s also about how employees fit into your business and whether or not they feel aligned with your unique company values and vision. Fostering a culture that aligns with your core values can vastly improve the public’s perception of your brand, job satisfaction for your employees and even your bottom line. It is also one of the most effective ways to make your business stand out.
When your employees feel a clear connection to your brand they are more likely to stay, work well with their colleagues and produce outstanding work that reflects your core values. Capturing your brand’s core values and beliefs in your workplace culture (for success and uniqueness) involves designing everything around those values. Find ways to weave elements of each value into things like:
Workplace culture is the way a company's core values guide the way in which its employees should behave, communicate and approach tasks while in the workplace. It’s a huge influencing factor on the success of your business as well as the success of individual employees. When you clearly define what you want your workplace culture to be and actively work on making it a day-to-day reality, it will thrive.
On the flip side, when culture is left to develop on its own, things can go wrong. For example, you might develop policies and procedures that don’t suit your business ideals, hire employees who don’t fit, tolerate management styles that don’t engage or retain great employees or create uninspiring, lackluster and even toxic work environments.
Every workplace culture is going to be different (and that’s a good thing) but there are a few defining characteristics that will influence your business to lean towards one of these five main kinds of workplace cultures, including:
As more millennials grow and secure more senior positions in companies with a traditional culture, investing in new office technologies and ways of communicating that boost growth and innovation is moving up the priority list.
A traditional approach can sometimes hinder creativity or originality, which can lead to uninspired employees who might resent being micromanaged. Communicating about and involving employees in your business’ larger goals while giving them a little more responsibility can help to avoid these negative effects.
The general philosophy is that when employees are given the autonomy to decide what’s best for them in terms of work life balance, they are more likely to meet the expectation of committing to your company’s success.
The main benefit of a team-first culture is creating happy employees that lead to happier customers. If your business is customer service-focused, this can be a great culture to work towards.
The trickiest drawback of this type of culture is, as a whole, it can be hard to maintain as a company grows beyond the small-medium size. Employing a team member who is committed to growing this type of culture will help to ensure you preserve excellent employee and customer engagement.
Does your business align more with one or more of these workplace cultures? Whatever workplace culture you create, if you come across something that doesn’t compliment your company’s goals, move on. And while your industry might influence the kind of culture your workplace embodies, there are always ways to make your unique company identity shine.
The main difference between a positive and toxic culture is how company leaders work and communicate with their employees.
Positive workplace cultures are generally:
On the flip side, toxic cultures can have:
There are five main factors that impact culture in your workplace including, your leaders, company policies and values, HR functions, your people and your physical workplace environment. This is how to make sure these five factors impact your business in a positive way:
Fostering a fundamentally positive culture and avoiding elements that can lead to a toxic culture in the workplace is the most important goal. From there, experiment with which policies, workplace designs and employee programs will help you develop a unique business identity.
Posted on 28 July, 2021