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What is culture?

0 min read | 21 January, 2020 By Jonathan Richards


Culture is such a hard thing to tie down that I love collecting quotes from culture leaders. Here’s one from Howard Schultz, founder and now Chairman of Starbucks.

Culture is about “understanding human behavior and how to elevate a group of people to realize, believe, and trust that they are a part of something larger than themselves; where each person has a responsibility to shape the behavior of the organization.
That behavior is the foundation of the company – it should express the company’s values and guiding principles, which ultimately define its core purpose and reason for being.”

Love it!

Oh, and by the way, if you doubt that Starbucks is a culture leader I strongly suggest you read ‘Onward’ by Schultz.

Posted on 21 January, 2020

By Jonathan Richards

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