4 min read | 4 August, 2020 By Laura Sands
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Learning in business is vital. That stands as much for the CEO as it does for an employee. An organisation's capacity to grow is defined by how it approaches learning and development.
As we're sure you'll agree, getting, keeping and developing the right employees is an enormous contributor towards business success.
And the proof is in the pudding: An article by Training Magazine proves that employee engagement, productivity, customer service and quality of performance are all elements that directly correlate with providing the right learning and development.
Staff training and development is also an essential part of growing a positive company culture (which naturally encourages employees to stick around).
It's all very well understanding the importance of training and development, but actually identifying your employees' needs is the crucial bit. Get it wrong and you could be wasting valuable time and money on training that may not be necessary.
So how do you find out what training and development your employees need? Here's a useful step-by-step guide:
To identify training and development needs, you must first set clear expectations for each role within your business. This creates a benchmark to monitor performance against.
Review job descriptions when new positions are created, or when making substantial changes to existing roles. Remember to periodically account for smaller changes as well.
Doing this makes it easier to understand what skills an employee needs if they are to be successful in each role. And in turn this helps you identify skills gaps and potential training and development needs.
Measuring and monitoring performance should be embraced as a means of supporting employees (not penalising them) and can be a valuable tool in identifying development opportunities.
Set clear goals for employees and respond to performance blips on an individual basis. Understanding why performance is off kilter puts you in a better position to respond positively and offer appropriate training.
Conversely, if an employee continuously over delivers, you could work with them to set more challenging goals to stretch their abilities.
Now this may seem obvious, but employee feedback can be a valuable addition to your SMEs training and development plan.
Instead of traditional employee surveys, use focused employee evaluation to encourage honest and open feedback. This will create helpful dialogue about career development and help you identify specific training requirements.
A simple way to do this is to ask employees to rate their job satisfaction and performance and then ask them what would make it better. Also ask them to comment on your current training and development programme and to understand whether it's supporting their career goals.
Don’t restrict your business to individual level feedback, ask managers for feedback on employees and compare that with employee self-evaluation to identify differences. It is equally useful to ask for employee feedback on managers.
You’ll already have your SME's strategies and goals set up. Complement this with an analysis of the work that delivers those goals. This should help you identify training and development needs that are specific to each team and job.
Tapping into what's going on under the surface will help you spot gaps in your training and development schedule.
It’s likely that training and development needs will fall into one of three categories:
Giving employees the opportunity to lead their personal development can have a profound effect on their motivation and their engagement in your business.
Well-managed personal development plans improve communication and will also help you identify any relevant training and development needs.
Use cloud-based HR software such as Breathe – this way both the employee and their manager can easily stay on top of objectives and performance.
Focus groups are a useful tool to help you identify training and development needs within your business. A focus group looks at a cross-section of employees within your business under the guidance of an expert facilitator.
They are a useful way of gathering employees’ views and opinions about current training and how to improve what is on offer. Focus groups also help demonstrate that you are genuinely interested in your employees' opinions.
Closely aligning staff with a mentor will help develop skills while identifying additional training and development needs. Mentoring programmes are a great way of helping employees succeed in their careers and can be as powerful for the mentors as they are for the mentees.
And don’t think that it needs to be senior managers mentoring younger employees. Reverse mentoring can be just as powerful.
The CIPD have a range of free fact sheets to help businesses identify learning and development needs. You can find out more here.