HR ENABLED RISK REDUCTION FOR INSURERS

Support your SME customers with Breathe

The modern partner of choice; Breathe is a people management platform that helps SME policyholders manage HR and employment risk effectively.

Enabling insurers to bring value to customers, reduce avoidable claims, underwrite with confidence, and strengthen long-term customer relationships.

 

17K+

UK SMEs using Breathe

Lower claims frequency

89%

Improved accuracy in people records

5-150

Built for growing businesses

Badge of honor

Why Partner with Breathe?

 

The Breathe Partner Programme helps insurers to reduce people-related risk before it becomes a claim, with HR and health & safety controls embedded into how SMEs run their business, as part of an insurer's preventative risk toolkit.


Most SME policyholders don’t have formal people risk expertise. We help insurers influence safer behaviour, improved documentation and strengthened risk quality across your SME portfolio while delivering clear, measurable value. 

dedicated support      exclusive benefits      added value for both insurers and their SME customers

Clear results. Designed to scale.

 

Built for insurers serving UK SMEs

Breathe is a digital people operations platform used by more than 17,000 UK SMEs.

For insurers, it provides a consistent, preventative framework for managing people risk in businesses without internal HR or health & safety teams.

That makes Breathe especially relevant for insurers writing:

  • Employers’ liability
  • Public liability
  • Commercial combined
  • Professional indemnity
  • SME health and wellbeing cover
Partner Insurance Page

The people risk insurers struggle to control

People-related risk is a major driver of avoidable SME claims. Yet most small businesses:

  • Don’t have formal HR or health & safety teams
  • Rely on non-specialists to manage complex people issues
  • Lack consistent documentation and audit trails
  • Only act once problems have escalated

For insurers, this leads to:

  • Higher claim frequency and severity
  • Limited visibility before a claim lands
  • Weak evidence in disputes and audits
  • Little ability to influence behaviour after bind

Traditional risk services are passive and rarely adopted. 

"Clients manage their HR with confidence and reduce exposure to avoidable HR‑related risk"

Breathe is a highly valuable tool for our SME clients. The platform reduces time, costs, and organisational risk, particularly in areas such as compliance, employee relations, and record‑keeping.

Breathe enables clients to manage their HR with confidence and reduce exposure to avoidable HR‑related risk. Tee Aujlay, Head of HR Services

Howden Testimonal - Insurance Page

Handshake

Why insurers choose Breathe

Business Icon

Designed for UK SMEs

Built for founders, ops leads and office managers, not just HR specialists. Driving higher adoption and sustained engagement.

safe-stroke-rounded

Focused on risk that matters

We prioritise accountability, consistency and evidence. The things that directly affect claims.

record icon

Preventative by design

Early signals, clear ownership and structured records reduce escalation over time.

balance-scale-solid-rounded

Easy to deploy at scale

No complex integrations or operational burden. Breathe manages onboarding, support and ongoing usage.

How the partnership works

1

Introduce Breathe within your SME proposition

As a preventative risk or value-added service aligned to your portfolio.

2

We onboard your SME customers

Including setup, training and ongoing support if you choose to refer.

3

SMEs use Breathe day-to-day

Managing people and workplace responsibilities in one system.

4

Risk quality improves over time

Better behaviour, clearer records, fewer avoidable claims.

Image representing elements from the breathe product, a guy in a shirt an tie talking to a lady.

What insurers gain in practice

With Breathe, insurers see:

  • Lower people-related claim frequency
  • Faster, cleaner incident follow-up
  • Clearer evidence for disputes and audits
  • More stable, compliant SME portfolios
  • Improved underwriting confidence
  • Reduced loss volatility over time
  • Differentiated SME propositions
  • Higher engagement and retention not driven by price
People sitting at desk comparing offline content, breathe helps manage this online

A strategic fit for modern SME insurance

Breathe supports insurers who are:

  • Under pressure to improve loss ratios
  • Looking to stand out without adding complexity
  • Investing in digital, preventative risk services
  • Moving beyond reactive, claims-only models

We help insurers influence people risk before it escalates — using a platform SMEs actually engage with.

 

SME potter at her desk looking at spreadsheets
ai-idea-solid-sharp

 

Why this matters now

 

SME claims inflation, documentation gaps and people-related disputes are increasing, while insurers face growing pressure to improve loss ratios and differentiate without adding complexity.

Breathe enables insurers to move beyond reactive, claims-only models and influence people risk before it escalates,  using a platform SMEs already engage with.

Portfolio & risk impact

  • HR & H&S tools embedded into SME operations (H&S launch Feb 2026)
  • Improved documentation and audit trails to support claims and disputes
  • Early risk signals that help reduce escalation and avoidable losses

Partner support & enablement

  • Dedicated partner onboarding and ongoing support
  • Insurance-aligned resources and templates to support customer conversations
  • Regular updates on new features, risk capabilities and product enhancements

Commercial value

  • A differentiated value-added service beyond price
  • Partner-only benefits for insurers and their SME customers
  • Support for retention, engagement and long-term portfolio value

Tools & resources

  • Access to Breathe demos and internal understanding
  • A library of sales, marketing and product collateral designed for insurer use
  • Clear, simple materials to help SMEs adopt and engage

Let’s talk about partnership

If you’re exploring practical ways to reduce people-related risk across your SME portfolio, we’d welcome a conversation.

  • Built for real SMEs
  • Scales across portfolios
  • Measurable risk reduction
  • Value beyond price