3 min read | 23 December, 2020 By Laura Sands
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Business agility is a term that’s becoming increasingly popular. You can hardly scroll through LinkedIn without hearing about someone championing an agile approach. But what is it?
At its simplest, agile is a way of operating that empowers an organisation to adapt rapidly and flexibly to external or internal changes.
The term ‘agile’ in a business context once described a software development methodology. As a software company, we’re no strangers to the origins and formulae for agile working.
Even so, it’s exciting to see the concept of business agility being applied to any type of business, drawing on the creativity and rigour of the tech industry.
Being an agile business is important because of the way it gives your organisation a competitive advantage. By taking an agile approach, you can react more quickly to shifts in market dynamics and internal changes.
This helps your organisation deal with changing customer demands and puts you ahead of competitors who don’t have an agile approach.
Covid-19 has been a case in point. Businesses able to respond to the rapid change in market conditions and customer demand, dealt more easily with the threats posed by lockdown, shifts in demand and staffing challenges.
Most SMEs have a list of actions that read like the Never-Ending Story. To become more agile, get smart with prioritising those actions.
An agile approach creates focus by ruthlessly reducing priorities into a short (3-4) list that must be done. Then, as each priority is completed, you add a new priority to the list in response to your company’s drivers, strategies and new events. These could be internal or external.
To become a more agile business, you must get to grips with unambiguous and accessible communication methods.
Many agile businesses use information dashboards to provide real-time communication channels that allow teams to collaborate and understand what’s going on. Trello, Monday and Slack are intuitive and work well in an agile workplace.
Daily team huddles are another way of engaging your teams and building better communication and cohesion. Because they’re held daily, you ensure information is shared in a timely fashion.
Even better, a daily catch up can eliminate the need for the lengthy and inefficient monthly meetings no-one enjoys.
Your business can only operate on an agile basis if your culture supports it. This means employees must be able to make decisions themselves.
Business agility goes hand in hand with a more autonomous company culture; an organisation cannot be agile if your employees need sign-off on every decision.
No-one knows what the future holds, which is why agile businesses plan for the unexpected. Building flexibility into your budgets, plans and reviews will give you a better chance of dealing with change quickly and easily.
A flexible business culture can respond to unexpected events without numerous meetings and replanning.
From quarterly strategy reviews to business continuity planning, every part of a business can plan for a more agile and flexible way of doing business.
An agile culture relies on trust, teamwork and innovation. This means engaging your employees in the changes you will need to make.
It’s worth remembering that transitioning to an agile business model may unsettle team members who are more accustomed to traditional ways of working.
If you’re encountering difficulties with implementing an agile culture, take heart and know that McKinsey found a company-wide agile approach improved employee engagement by as much as 30 points. It’s easy to understand why, the basics of an agile workplace – clear goals, increased autonomy and improved communication –are naturally aligned with better employee engagement.
In a world where unpredictability has become the norm, transitioning towards an agile business approach can benefit all businesses. A gradual adaptation of agile techniques can help your business increase its adaptability and reduce reliance on slower moving traditional business methods.
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