How to measure employee productivity

4 min read  |   3 March, 2021   By Rachael Down

A green arrow is pointing towards the top right corner of the image. In the centre of the image are the words "improve productivity"  written in dark blue capital letters against a white brick wall. Around the edges of the image are drawings of various office supplies such as notebooks and clipboards.

This article explores why productivity and employee engagement matters. We’ll cover:

What is productivity?

Productivity is the measure of production against efficiency. It crops up a lot in everyday conversation. You're most likely to hear it thrown around in meetings, seminars and surveys. Now, it's coined as the anecdote to our economic troubles. And we all want to become more productive.

But how can we measure it and why do we need to?

Some believe that the success of a business hinges on employing and retaining the best mindsets. Whatever your belief, it's encouraging to see businesses searching for smarter ways to inspire employees and switch from working patterns and arrangements that date back to 19th century socialism. Such hours and requirements can hinder our productivity and business growth. 

That's why many businesses are tackling productivity concerns by looking into flexible working options. From flexi-time and remote working to workplace wellbeing planspersonal development objectives and self-managed teams; you have options. 

So let's learn how to work smart. 

how to measure employee productivity


Why does it matter?

A study has shown that in productivity in Australia has been a major concern due to a drop in its growth which is negatively impacting the economy's growth.


But how do small businesses measure productivity?

Accurate productivity measurement is fairly complex but can be helped using productivity calculators. In most cases, it is not a simple case of counting up how many widgets are produced by each employee in a day. Many tasks are difficult to measure and quality of work also has needs factoring in.

A factory worker may turn out 100+ products each day, but if the products aren’t made to a sufficient standard, both time and materials are being wasted. It goes without saying that quality is the hardest aspect of employee productivity to measure.


Tips for measuring employee productivity

So how do you chart employee productivity to gain a better understanding of how your business is performing?


1. Establish a baseline

First and foremost you need to establish some baseline metrics to measure against. You will need to identify expected work outputs for each position. While it may be easy to apply productivity metrics to roles with specific tasks, it may be less clear how you apply the same metrics to more general roles, such as receptionists and administration staff.

However, expectations should be set for every role. This provides clarity for both employer and employee. It creates a reference point for the baseline measurement of performance and holds the employee accountable.


2. Define and measure tasks (not hours)

Define measurements that relate to key functions of the job or use broader measures. Useful measurement include how quickly customers are served, how many invoices are sent out, how many sales calls are made, how many orders are dispatched and so on. In some cases it may be easier to measure group output.


3. Set clear objectives and goals

Consider how your employees’ performance is contributing to your business’s goals and targets. Set clear objectives and use regular performance reviews to evaluate progress.


4. Carry out a client survey

Poor employee performance ultimately has an impact on your customers. A client survey can be a good way of getting feedback and tracking back to individual employees when a particular order or service hasn’t gone to plan. Outstanding performance can also be identified and praised.


5. Place a value on quality of work

The timely completion of tasks to a high standard is a key indicator in measuring employee performance. By monitoring quality of work, as well as quantity, training needs can be quickly addressed.


6. Monitor the toxic triplets

Monitoring absenteeism is an essential component of measuring employee performance. If an employee performs brilliantly when at work, but takes an excessive amount of time off sick due to work stress, productivity overall will be affected.

Presenteeism (employees who attend work when they are ill) impacts significantly on performance. Putting a value on presenteeism is extremely difficult, but it is worth addressing. In the long term, employees who attend work whilst they are ill have a negative impact on overall productivity. Attending work while sick also increases the chances of infecting other staff and extends recovery time.

Measurement difficulties relate to identifying episodes and relating those to productivity. Employee surveys can be helpful. For example, ask employees ‘When over the past 12 months did you work when you were sick?’ Workplace well-being programmes can help to identify and address presenteeism.


7. Consider culture

Company culture is the sum of what you and your staff do and say, how you act within a business, how customers, products and services are treated. It is the everyday organisational structure and it defines you and your business.

Firstly, check out our other company culture blogs and identify yours. You'll fall into one of four types - hierarchical, clan, market or adhoc culture. 

Then set about creating relevant goals for your company and industry. These will reflect your dreams for the business, your vision and purpose. Poor or toxic company cultures are proven to lower productivity, generate a higher staff turnover as well as larger recruitment and retention costs. 


The importance of understanding employee engagement

Productivity is obviously one of the pathways to success. Employees are central to driving your business forward, so equal attention should go into understanding employee engagement and managing change. Measuring employee productivity is crucial if SMEs want to identify problem areas and support staff to be the best they can be.




Author: Rachael Down

With a passion for words, Content Specialist Rachel Down, is an experienced communicator with skills in journalism, content creation and web copy writing.

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