Mindbody’s Phil Coxon to join Breathe HR as Managing Director

Phil Coxon, the former Managing Director EMEA of Mindbody and CRO of LoyaltyLion, is taking up a new role as Managing Director at HR software platform Breathe HR. 

Breathe HR is the leading digital all-in-one HR solution for British SMEs. SMEs account for 99.9% of all businesses, three-fifths of employment and over half of private sector turnover in the UK. 

The company was founded in 2012 to provide small businesses with affordable HR software that’s tailored to their needs. The platform enables SMEs and HR consultants to streamline HR processes and build incredible company cultures by providing insights into everything from annual leave and absences, to employee burnout and performance. The platform is relied on by over 15,000 British organisations including the RSPCA, Wrexham AFC, Brixton Brewery, and dryrobe. 

As Managing Director, Phil will drive Breathe’s strategic growth as the company looks to expand its service offering, integrate new technologies and cement its position as a UK HR technology leader. He will lead Breathe’s team of more than 100 people from the company’s office in Horsham, Sussex. 

Phil’s early focuses will include building on the successes of the business so far to continue to offer an outstanding service to its customers and HR consultant partners, expanding the capabilities of  the Breathe HR software platform, and exploring strategic acquisitions to support Breathe’s commercial growth. 

Phil Coxon, Managing Director at Breathe HR comments:

“I’m driven by a passion for helping teams and businesses unlock their potential. From scaling ad-tech disruptor Criteo to IPO, to leading EMEA at the world’s leading wellness SaaS platform Mindbody, one thing has remained constant in every organisation I’ve worked for: success starts with great people.

“Thriving organisations aren’t built on talent alone; they need rock-solid operational foundations and a strong HR function. Yet for small and scaling companies, time and resources are in short supply. That’s where Breathe comes in, empowering SMEs with the tools they need to build high-performing teams without the headaches. 

“Right now, small businesses are navigating an incredibly tough economic landscape. Supporting them isn’t just important, it’s essential. The Breathe team is already making an impact, delivering critically important services to strengthen the backbone of the UK economy. It’s a privilege to lead the charge as we work to help the UK’s SME sector not just survive, but thrive.”

Phil is well-positioned to drive significant impact for the UK’s diverse and growing small business sector. With over 30 years of experience in SaaS, management and operations, he brings a wealth of knowledge to Breathe from various sectors and company sizes. 

Phil has a proven track record supporting high-performing teams to deliver strong commercial results. Most notably he scaled AdTech company Criteo from $50m to $2.3bn in revenue, leading the company to IPO in 2013. At Mindbody, Phil led a $60m P&L and a team of over 120 people. Most recently, he served as Chief Revenue Officer at LoyaltyLion, a leading SaaS loyalty and engagement platform.

Phil’s cross-sector expertise means he is well-positioned to deliver services to the UK’s diverse and growing small business economy.

About Breathe HR

Breathe is transforming how small businesses manage HR. It provides a simple, cloud-based platform specifically tailored to the needs of small and growing businesses and HR consultants.

The platform helps companies manage everything from annual leave and shift scheduling to onboarding, performance reviews and expense tracking. It simplifies HR admin and drives efficiencies so people teams and SMEs can focus on doing business. Breathe’s digital resource hub also provides SMEs with free advice and insights to support healthy, happy and productive teams.