Culture is not a soft option and is something that needs to be taken seriously by business owners. And the reasons are clear to see - our Culture Economy Report found that 34% of British workers quit their job due to poor company culture, which is costing the UK economy an astounding £23.6 billion per year.
But, together UK businesses can tackle this by collectively realising the importance of their culture, actively investing in it and putting their people first. It makes business sense.
After all, in the words of Richard Branson, “Take care of your employees and they’ll take care of your business”.
This is where the Breathe Culture Pledge comes in.
What is the Breathe Culture Pledge?
Here at Breathe we are passionate about business culture and we actively encourage other businesses to join us.
So, in 2018 we launched the Breathe Culture Pledge. This initiative was set up to not only promote the importance of company culture, but to give organisations the means to officially commit to their culture – regardless of their size – to boost productivity, increase employee engagement and drive their business forward.
If you haven’t joined them yet, we’ve collated some of the key business benefits of signing the Breathe Culture Pledge. And we think you'll like what you read.
What are the benefits of signing the Breathe Culture Pledge?
Supercharge employee performance
If you make a conscious effort to put your people first and invest in your company culture, employees will naturally feel like they mean something to your business – which goes hand in hand with increased morale among your staff. With employees feeling more motivated, you’ll reap the rewards; happy workers equate to a boost in performance levels and a team that runs like clockwork.
In fact, research by the University of Warwick shows that happy workers are 12% more productive than the average worker. No brainer, right?
Employees that really, genuinely trust you
Trust is a difficult one to nail, but get it right and it’ll serve you well.
A lot of employees might initially presume that as a business owner you only have the interests of your company at the forefront of your mind, and that staff are simply there to do their job. Be transparent with them and show them that you see them as an integral part of your business and you’ll be rewarded with engaged employees who trust you as a leader and want to remain loyal to you and your business.
Boost your finances
If employees are feeling content in their roles and retention levels are on the up, you’ll be pleasantly surprised by the wad of cash you’ll be saving due to the drop in your recruitment needs – you'll be saving on agency fees and you’ll be able to focus your time on other things, including your people.
Needless to say, your business growth will benefit too. According to research, companies with happy employees outperform their competition by a mind-blowing 20% and earn 1.2-1.7% more than their peer businesses.
Employees who shout about you
Employees who feel invested in and looked after by the company they work for will want to shout about it if an opportunity arises. And, because people are typically more likely to trust recommendations from people they know rather than everyday marketing, this can be incredibly valuable to your business and provide you with some high-quality leads.
Employees who promote a brand to their network are known as brand ambassadors. At one time brand ambassadors were restricted to founders of businesses and other high-flying positions, however the recent rise of social media has made it possible for employees to spread the word, too.
Attract high quality candidates
Companies with great culture, benefits and values attract the highest number of candidates… naturally.
The paycheck is no longer the main factor that the average employee considers when looking at a job vacancy. They now typically spend more time looking into the growth opportunities available to them as well as employee benefits and the company culture the business has adopted. In fact, 80% young people research a company's culture before considering a job.
If you’re wanting to get the best talent through the door, you’ll need to make sure what you have to offer is appealing - and proving that you’re invested in your culture by pledging to put your people first is a great point to include in a job advert.
Not signed the pledge yet?
Get started today in just a few clicks (absolutely free) and join a community of likeminded organisations who have committed to their company culture.
On signing up you’ll receive your very own culture pack that includes a 10-step guide on creating a positive workplace culture and an official certificate (another bonus!).
We hope to see your logo on the Breathe Culture Pledge list very soon.