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1 min read  |   31 May, 2020   By Jonathan Richards


I’ve just finished reading The Infinite Game by Simon Sinek and I’ve got to say it’s had a big impact on my thinking.

Most of the accepted wisdom around business is based on finite thinking. The pie is a fixed size and there will be winners and losers. Thinking that emphasises ‘first’, ‘biggest’ and ‘best’.

Instead, Sinek suggests we should think about business as an infinite game, with no winners and losers. Where it’s about the drive to be ‘better’ rather than ‘best’.

Our intention at Breathe has always been to make the pie bigger – develop the best software possible at a price that every business can afford. Regardless of size.

The part of the book that really got my attention was when Sinek started talking about his personal ”just cause’:

“To build a world where the vast majority of people wake up inspired, feel safe at work and return home fulfilled at the end of the day”.

Wow! It sounds so obvious and yet so powerful. It resonates perfectly with our purpose at Breathe where we’ve set out to inspire the businesses to build happy, healthy and productive workplaces by nurturing a people first culture.

If we play the game of business with a win:win mindset then ‘them and us’, (bosses and workers) thinking has no place. Workplaces will naturally become happier, healthier and more productive. And finally, people will feel safe at work and return home fulfilled at the end of each day.

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