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The case for a one page business plan

0 min read | 18 February, 2020 By Jonathan Richards


Let me see a complete reorganization of the North Atlantic fleet’s defensive strategy against Nazi U-boats. And if it won’t go on one side of one sheet of paper, it hasn’t been properly thought out.

Winston Churchill.

I’m a big fan of keeping business plans as short as possible – the 10+ page, 5 year plan is definitely not my thing. So the goal this year is to produce a one page annual plan for Breathe, with additional one pagers from each team. However, that takes time:

If you want me to give you a two-hour presentation, I am ready today. If you want only a five-minute speech, it will take me two weeks to prepare.

Mark Twain

It certainly wont be the work of a literary genius but a clear and concise plan is way more likely to be read, understood and adopted.

Posted on 18 February, 2020

By Jonathan Richards

in Breathe CEO

Tag Breathe CEO

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