0 min read | 8 October, 2019 By Jonathan Richards
How do you develop a sustainable competitive advantage?
Businesses can no longer compete merely through the products and services they offer when these can be copied (sometimes very quickly). I’d argue that the one remaining point of differentiation is a businesses “personality” displayed through its culture and especially through it’s values.
Culture gives a more enduring competitive advantage than any new product or service and had the added bonus of creating a place where people want go to every day. People say they like working with Breathe because of our people and their approach to business, not just because of our great product.
Over 7,000 businesses trust Breathe to manage their 200,000 employees.
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