0 min read | 21 January, 2020 By Jonathan Richards
Culture is such a hard thing to tie down that I love collecting quotes from culture leaders. Here’s one from Howard Schultz, founder and now Chairman of Starbucks.
Culture is about “understanding human behavior and how to elevate a group of people to realize, believe, and trust that they are a part of something larger than themselves; where each person has a responsibility to shape the behavior of the organization.
That behavior is the foundation of the company – it should express the company’s values and guiding principles, which ultimately define its core purpose and reason for being.”
Oh, and by the way, if you doubt that Starbucks is a culture leader I strongly suggest you read ‘Onward’ by Schultz.